Simple graphic of platform differentiation: how readers’ news needs vary by devicePosted: March 18, 2013
I’ve been hearing a lot about platform strategy in the news business lately, and I think before we create a strategy, we need to look at how people are using these devices to consume news – including what they want, and when they want it.
I see some overlap between platforms and the relationship the audience has with news. In most cases, a story finds its genesis in a mobile device, and then as it develops move through the various platforms in a clockwise direction.
That said, not all stories can/should exist on all of the four major platforms.
What do you think? Do you agree? Have I missed the mark completely? I look forward to hearing your thoughts.